Every piece

Everything we have tried, under the term it belongs to, and where each stands. Tap one to see it.

Scrollytelling

The story told as you scroll.

  1. 1One booking in five chapterson the front page
  2. 2The people, one at a timethe foundation
  3. 3The booking with no words beside itkept to draw from
  4. 416 stops, the phones flying in, cards besidereplaced
  5. 5A click or the scroll, one at a timeopen

The pinned stage

One phone stays, the page changes around it.

  1. 6The stageon the front page
  2. 7The headlines as a list down the lefton the front page
  3. 8Two phones, the customer's and the klipper'son the front page

Chapter colour

Each chapter gets its own colour.

  1. 9A colour per chapter (Cash App)the base
  2. 10A colour per personbuilt
  3. 11The whole page in the chapter's colourtried
  4. 12A light behind the phone in each colourkept
  5. 13Moving sky, slate, night, clouds, duskdropped

A film the scroll plays

The scroll moves one camera, like a video.

  1. 14The camera glides down from high abovekept for Find
  2. 15The rest goes softkept for Følg
  3. 16In close on the starskept for Betal
  4. 17The camera close, the phone off the edgekept, too jumpy
  5. 18A blur as it movesdropped

The 3D hero

One lit object that moves, like the bird.

  1. 19The 3D phone that landskept
  2. 20The phone flies in, turns and glowsthe landing kept
  3. 21Lying back on the map, klippers standing upkept
  4. 22A sheen across the glasskept
  5. 23The glow in the darkdropped, pale all the way

The exploded view

The screen comes apart, like the sandwich.

  1. 24The screen in layers, then backnot picked

Glass

A piece of the app lifts out as glass.

  1. 25Glass that bends what is behind ittried
  2. 26Real glass lifting off the screenkept for Book
  3. 27Frosted glasskept
  4. 28Pieces fly off the phonekept

Floating cards

The app's pieces float around the phone.

  1. 29Cards around the phonetried
  2. 30Her messages around one phone (Flighty)to say more
  3. 31A row of cards, tap or swipe (Apple)to say more
  4. 32Godt at videbuilt
  5. 33Cards that play by themselvesdropped

Oversized type

Huge letters behind the phone, like BLUEBIRD.

  1. 34klip huge behind the phonekept, reads "kl."
  2. 35The name lights up at her yeskept
  3. 36Only the name, then the askdropped
  4. 37A huge number behind the phonedropped

Product-led story

The app itself tells it, like Stanley.

  1. 38Real screens of the appkept
  2. 39No phone, the app's pieces at full sizemostly dropped
  3. 40The app counting them outpicked
  4. 41The first front page, one tilereplaced

Motion design

How everything moves.

  1. 42Everything follows the scrollkept
  2. 43The chat typed as it comeskept
  3. 44The status strip lifts and pulseson the front page
  4. 45Calm, nothing bounceskept
  5. 46Smooth scroll, headlines risingtried
  6. 47The cursor lights the phonetried
  7. 48A counter before the page openstried

Who it is for

The people KLIP is for.

  1. 49En klipper til …kept
  2. 50Seen at a glance: drawing, counting, objectcounting picked
  3. 51The five peoplebuilding now
  4. 52Faces: stock photos, the family drawnwaiting

The brand world

The world around the phone.

  1. 53Glass and light, a dark studiodropped 13 Oct
  2. 54Inside the screendropped 13 Oct
  3. 55The drawn city in 3Ddropped 11 Oct
  4. 56Copenhagen drawn in ink on the edgesdecided
  5. 57A real home shot like filmopen
  6. 58Scissors land, kit apart, head turns, posterdrawn 7 Oct

The references

Sites we looked at, with your word on each.

  1. 59Cash Appcolours and transitions
  2. 60Flightygood app showcase
  3. 61Apple, Get the highlightsexplains the app
  4. 62Stanleythe app as the story
  5. 63Raycastpretty decent
  6. 64Dimensiongood product showcase
  7. 65Unseen Studiolove the experience
  8. 66Revolutdecent
  9. 67Familyok
  10. 68Monzoboring

Scrolljacking

One flick, one page, as Cash App moves. A phone scrolls as usual.

  1. 69One flick, one person, in a secondbuilt
  2. 70The colour turns as the page landsbuilt
  3. 71The opening's colour closes in on the phone as a soft circlebuilt
  4. 72The phone folds into its top bar as it leavesdropped
  5. 73Her pieces come into focus, the sums count upbuilt
  6. 74On a phone the page scrolls as usual and every move follows the thumbbuilt
  7. 75On a phone the line sits on top, her piece under it, the phone under bothbuilt
  8. 76Under a thumb nothing waits for the page to landbuilt